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- USA
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Description
Marketing Planning & AdvertisingCOURSE OVERVIEW: Welcome to the Marketing Planning & Advertising course. This program will equip you with the analytical, strategic, and practical skills needed to develop effective marketing plans and manage advertising activities across a wide range of channels. You will explore what marketing planning means, why structured planning matters, and how marketing decisions are shaped by consumer attitudes, changing lifestyles, habits, values,
COURSE OVERVIEW:
Welcome to the Marketing Planning & Advertising course. This program will equip you with the analytical, strategic, and practical skills needed to develop effective marketing plans and manage advertising activities across a wide range of channels. You will explore what marketing planning means, why structured planning matters, and how marketing decisions are shaped by consumer attitudes, changing lifestyles, habits, values, technological developments, legislation, and economic conditions. This course also introduces the S.W.O.T. analysis as a foundational tool for understanding organisational strengths, weaknesses, opportunities, and threats in a shifting marketplace.
This course begins by examining how to identify your target markets and define your products or services, ensuring that marketing activities are aligned with customer needs and organisational capabilities. You will explore how to analyse competitors, how to conduct a comprehensive S.W.O.T. analysis, and how to set clear, realistic marketing objectives that guide action and accountability. This section helps you evaluate internal and external forces affecting business performance and establish a strategic foundation for decision-making.
You will then examine market growth and strategic options, including the market penetration strategy, product or service development strategy, market extension strategy, and diversification strategy. This component focuses on how to choose appropriate strategies based on your organisation’s resources, market conditions, and long-term goals. You will also explore the marketing action plan, which outlines the steps, responsibilities, and timelines required to implement your chosen strategies effectively.
Another learning area focuses on advertising and promotional communication, beginning with the key questions you must address before deciding whether to advertise. You will explore how to set advertising objectives, the range of printed media (including magazines, newspapers, directories, wall planners, and diaries), and the various broadcast media available to organisations. You will also explore internet advertising media, ‘Off the Page’ advertising, direct response advertising, direct mail formats, and the increasing role of e-marketing in reaching digital audiences.
A further part of the course examines signage and promotional items as advertising tools. You will explore how signage on business premises, vehicles, and uniforms contributes to brand visibility, and how promotional items such as notepads, pens, t-shirts, carrier bags, and giveaways support marketing campaigns. This section also highlights the importance of consistency across all advertising channels and the need to align promotional messages with brand identity and customer expectations.
The course then transitions to developing the marketing plan, including writing the plan, formulating strategies related to products, pricing, advertising/promotion, and distribution, and preparing a schedule of what, where, and how activities will be executed. You will explore how sales promotion techniques support broader marketing efforts, how budgets and profit and loss accounts influence planning decisions, and how controls and update procedures ensure your marketing plan remains relevant and effective over time.
You will also examine how to present the marketing plan clearly and persuasively, ensuring stakeholders understand strategic intent, resource requirements, and expected outcomes. This section further explains how to make advertising and direct mail campaigns work, how to craft an effective advertising message, and the secrets of a successful direct mail campaign. You will learn how to integrate messaging, design, audience insights, and channel selection to maximise campaign impact.
By the end of this course, you will be able to conduct strategic analyses, write comprehensive marketing plans, develop and implement effective advertising campaigns, select appropriate promotional channels, manage marketing budgets, and evaluate outcomes to support continuous improvement in marketing planning and execution.
LEARNING OUTCOMES:
By the end of this course, you will be able to understand:
· What is meant by marketing planning?
· The S.W.O.T. analysis
· Why you should consider consumer attitudes, changing lifestyles, habits, values and trends?
· Why you should consider technological developments, legislation and the economic?
· The marketing action plan
· How to identify your target markets?
· How to identify your services/products?
· Why know your competitors?
· How to conduct a S.W.O.T. analysis?
· How to set your marketing objectives?
· The market penetration strategy
· The product or service development strategy
· The market extension strategy
· The diversification strategy
· Advertising through signage and promotional items
· The questions you need to address before deciding whether or not to advertise
· How to set advertising objectives?
· The printed advertising media: magazines, newspapers, directories, wall planners, diaries
· The broadcast advertising media
· Internet advertising media
· ‘Off the Page’ advertising
· Direct response advertising
· Direct mail letters, leaflets, inserts into magazines and flyers, door drop leaflets
· Signage: business premises, vehicles, uniforms
· E-marketing
· Promotional items: notepads, pens, carrier bags, t-shirts, giveaways
· How to write the marketing plan?
· Marketing strategies relating to products
· Marketing strategies relating to pricing
· Marketing strategies relating to advertising/promotion
· Marketing strategies relating to distribution
· Schedule of what, where and how
· Sales promotion
· Budgets and the profit and loss account
· Controls and update procedures
· How to present the marketing plan?
· How to make advertising and direct mail campaigns work?
· How to make your advertising message work?
· The secrets of a good direct mail campaign
COURSE DURATION:
The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.
ASSESSMENT:
A simple 10-question true or false quiz with Unlimited Submission Attempts.
CERTIFICATION:
Upon course completion, you will receive a customised digital “Certificate of Completion”.
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy