SKU: 29303537797

Marketing Planning & Advertising

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Description

Marketing Planning & AdvertisingCOURSE OVERVIEW: Welcome to the Marketing Planning & Advertising course. This program will equip you with the analytical, strategic, and practical skills needed to develop effective marketing plans and manage advertising activities across a wide range of channels. You will explore what marketing planning means, why structured planning matters, and how marketing decisions are shaped by consumer attitudes, changing lifestyles, habits, values,

COURSE OVERVIEW:

Welcome to the Marketing Planning & Advertising course. This program will equip you with the analytical, strategic, and practical skills needed to develop effective marketing plans and manage advertising activities across a wide range of channels. You will explore what marketing planning means, why structured planning matters, and how marketing decisions are shaped by consumer attitudes, changing lifestyles, habits, values, technological developments, legislation, and economic conditions. This course also introduces the S.W.O.T. analysis as a foundational tool for understanding organisational strengths, weaknesses, opportunities, and threats in a shifting marketplace.

This course begins by examining how to identify your target markets and define your products or services, ensuring that marketing activities are aligned with customer needs and organisational capabilities. You will explore how to analyse competitors, how to conduct a comprehensive S.W.O.T. analysis, and how to set clear, realistic marketing objectives that guide action and accountability. This section helps you evaluate internal and external forces affecting business performance and establish a strategic foundation for decision-making.

You will then examine market growth and strategic options, including the market penetration strategy, product or service development strategy, market extension strategy, and diversification strategy. This component focuses on how to choose appropriate strategies based on your organisation’s resources, market conditions, and long-term goals. You will also explore the marketing action plan, which outlines the steps, responsibilities, and timelines required to implement your chosen strategies effectively.

Another learning area focuses on advertising and promotional communication, beginning with the key questions you must address before deciding whether to advertise. You will explore how to set advertising objectives, the range of printed media (including magazines, newspapers, directories, wall planners, and diaries), and the various broadcast media available to organisations. You will also explore internet advertising media, ‘Off the Page’ advertising, direct response advertising, direct mail formats, and the increasing role of e-marketing in reaching digital audiences.

A further part of the course examines signage and promotional items as advertising tools. You will explore how signage on business premises, vehicles, and uniforms contributes to brand visibility, and how promotional items such as notepads, pens, t-shirts, carrier bags, and giveaways support marketing campaigns. This section also highlights the importance of consistency across all advertising channels and the need to align promotional messages with brand identity and customer expectations.

The course then transitions to developing the marketing plan, including writing the plan, formulating strategies related to products, pricing, advertising/promotion, and distribution, and preparing a schedule of what, where, and how activities will be executed. You will explore how sales promotion techniques support broader marketing efforts, how budgets and profit and loss accounts influence planning decisions, and how controls and update procedures ensure your marketing plan remains relevant and effective over time.

You will also examine how to present the marketing plan clearly and persuasively, ensuring stakeholders understand strategic intent, resource requirements, and expected outcomes. This section further explains how to make advertising and direct mail campaigns work, how to craft an effective advertising message, and the secrets of a successful direct mail campaign. You will learn how to integrate messaging, design, audience insights, and channel selection to maximise campaign impact.

By the end of this course, you will be able to conduct strategic analyses, write comprehensive marketing plans, develop and implement effective advertising campaigns, select appropriate promotional channels, manage marketing budgets, and evaluate outcomes to support continuous improvement in marketing planning and execution.

LEARNING OUTCOMES:

By the end of this course, you will be able to understand:

·       What is meant by marketing planning?

·       The S.W.O.T. analysis

·       Why you should consider consumer attitudes, changing lifestyles, habits, values and trends?

·       Why you should consider technological developments, legislation and the economic?

·       The marketing action plan

·       How to identify your target markets?

·       How to identify your services/products?

·       Why know your competitors?

·       How to conduct a S.W.O.T. analysis?

·       How to set your marketing objectives?

·       The market penetration strategy

·       The product or service development strategy

·       The market extension strategy

·       The diversification strategy

·       Advertising through signage and promotional items

·       The questions you need to address before deciding whether or not to advertise

·       How to set advertising objectives?

·       The printed advertising media: magazines, newspapers, directories, wall planners, diaries

·       The broadcast advertising media

·       Internet advertising media

·       ‘Off the Page’ advertising

·       Direct response advertising

·       Direct mail letters, leaflets, inserts into magazines and flyers, door drop leaflets

·       Signage: business premises, vehicles, uniforms

·       E-marketing

·       Promotional items: notepads, pens, carrier bags, t-shirts, giveaways

·       How to write the marketing plan?

·       Marketing strategies relating to products

·       Marketing strategies relating to pricing

·       Marketing strategies relating to advertising/promotion

·       Marketing strategies relating to distribution

·       Schedule of what, where and how

·       Sales promotion

·       Budgets and the profit and loss account

·       Controls and update procedures

·       How to present the marketing plan?

·       How to make advertising and direct mail campaigns work?

·       How to make your advertising message work?

·       The secrets of a good direct mail campaign

COURSE DURATION:

The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.

ASSESSMENT:

A simple 10-question true or false quiz with Unlimited Submission Attempts.

CERTIFICATION:

Upon course completion, you will receive a customised digital “Certificate of Completion”.

Shipping Notes
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SKU: 29303537797

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4.5 ★★★★★
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Verified Purchase
Sam
Birmingham, US
★★★★★ 1
waste of money
Color: Black, Size: 4 Panel-136‘’W-Round Pad
This is a total waste of money. Its only going to free stand if you arent moving it. If you are planning on dividing a room, and then folding these for space and then dividing the room again, itll last a few days. The poles kept coming off of the screws that holds the fabric on the poles together. Was fixing this EVERY DAY. Finally got tired of doing this and just threw it out. Lot of money spent on garbage. Get a sheet room divider, or something that isnt cheaply made. Was simply making an office type space in a bedroom, to seperate the two areas for work, and folding it kept making the poles come off those twisted screws. just not worth it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 3, 2026
A
Verified Purchase
Alysha H.
Houston, US
★★★★★ 5
Absolutely love this room divider!
Color: Beige, Size: 3 Panel-102‘’-Round Pad, Color: Beige, Size: 3 Panel-102‘’-Round Pad
When they say you can't see anything through it, they are correct. As you can see by the video, the cars are traveling by with the sunlight on the divider and you still can't see any cars passing nor can you see the ones in the parking lot. You can also tell it blocks out the sunlight too which is a definite plus for our store. Quality material on the divider. Material is nice and snug on the poles with no ripples. I also like the base of these, they make the divider nice and sturdy and can be adjusted if floor is uneven. Also the design of the legs allow them to go under your furniture. Also putting them together is pretty easy. Just make sure you when you are putting the poles together to make sure at the top of the pole that the indent screw hole faces out. This makes for a better look. The directions don't say which way to turn and at 1st, I had one, one way and the other was another way as both ways work that way but I wanted a uniform/better look.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 29, 2024
B
Verified Purchase
B. R. Grande
Dallas, US
★★★★★ 4
Works well, need power tool to assemble
Color: Beige, Size: 3 Panel-102‘’-Round Pad, Color: Beige, Size: 3 Panel-102‘’-Round Pad
Sturdy enough, especially when feet are positioned for balance. Works perfectly to create a WFH “cubicle”. Can adjust the size to provide complete privacy or fold back a panel when I want more openness. The fabric panels are not perfectly taught, but pretty close. The only negative is that without my husband’s power drill/screwdriver we wouldn’t have been able to put it together. It would take the strength of Thor to do it with just a manual screwdriver.
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Reviewed in the United States on November 30, 2022
C
Verified Purchase
Cynthia Ross
Alexandria, US
★★★★★ 5
Now I don't have to see the "black hole" that used to be my family room!
Color: Black, Size: 4 Panel-136‘’W-Round Pad
I have an adult child living at home and his bedroom is tiny, so he's pretty much taken over the family room. We are both much happier now that the divider is up. It is about 12 feet long and gives him privacy to watch his movies and play his video games. And I don't have to see all the shoot-em-up stuff he likes to watch. I put the divider together with just a screwdriver (not a power one, that would be nice but I don't have so I had to use a little elbow grease.) It took a couple hours. The instructions are straightforward. I did have to use my long dining room table to attach the feet to the divider panels, which was a bit tricky. But I'm really pleased with the end result. I'm NOT a handywoman, so I feel proud that I did it "all by myself." He wanted the black fabric, but I think the lighter colors would have been better for a room that gets hot in the summer. Just my opinion. Whatever color you choose, I think you'll like the end result.
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Reviewed in the United States on July 18, 2023
L
Verified Purchase
LakeOfJudea
Boise, US
★★★★★ 3
Busted spring on one side....
Color: Black, Size: 28-70"W x 48-120"H (Pack of 1), Color: Black, Size: 28-70"W x 48-120"H (Pack of 1)
I would have given it five stars except for the fact that 1) the instructions that come with it are miserable so you will definitely want to refer to the photos they have in the advertisement here, and 2) it appears that one of the vertical poles has a busted spring and I literally had to stuff some socks underneath it to make it hold. Definitely an eyesore, so I'm not thrilled about that. With that being said, I'm in an apartment and I don't want to drill in the walls to hang a curtain rod. My sliding glass doors have a track that I was able to get brackets that fit over the track to hold a pole, but I had one window that I could not do that with. I thought this would be an interesting way to hang curtains without doing damage. I considered those sticky tape curtain rod holders, but I was reading a lot of bad reviews about them not holding or them taking the paint off upon removal. I figured this was the better option and it gave the room some nice aesthetics because my furniture is farmhouse white wood with black iron accents, so this blended really well with the aesthetics of the room. I know that most people who did reviews used this product as its advertised to be a room divider for privacy... So I figured this is a nice way to review using this product in a different way. I just really can't stand window blinds, as they look so commercial and industrial to me... I needed a way to make the space seem more homey. While this is working fine for me, the reality is I have white lace curtains, which don't weigh much. I don't know that I could recommend this product, even though it says it can support a bit of weight, with curtains that are too heavy. Some of that, in part, is due to the fact that one of my springs is broken so it's not very stable as it is. However, even if I was not having the issue with the spring being busted on one side, I still don't think this would be good with heavy curtains (especially if you like opening your curtains frequently). It did come with curtain hooks if you have the kind of curtains that allow you to use hooks to hang them. I do not. My curtains just slide onto the pole. If they were the type that could be put up with hooks then opening and closing them would probably be easier and maybe not as big of a deal as it is for me with the type of curtains I have. I cannot comment on longevity as I just installed it today... If anything changes I will try to remember to come back and modify this review.
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Reviewed in the United States on July 6, 2025

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