SKU: 43205599683

Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them

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Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve ThemThe inside story on avoiding the pitfalls and mastering the craft of healthcare branding. Whether it's a pain reliever for a headache, a life saving operation, having a baby, or just a routine checkup, everyone in the developed world is touched by the healthcare industry in one way or another. As vital as this industry is to us all, branding expert Vince Parry sees fundamental problems first hand in the way healthcare companies and their advertising

The inside story on avoiding the pitfalls and mastering the craft of healthcare branding.

Whether it's a pain reliever for a headache, a life-saving operation, having a baby, or just a routine checkup, everyone in the developed world is touched by the healthcare industry in one way or another. As vital as this industry is to us all, branding expert Vince Parry sees fundamental problems first hand in the way healthcare companies and their advertising agencies market health and wellness brands. Identity Crisis highlights the many missteps, misnomers and missed opportunities for some of the biggest healthcare brands of our day, and offers solutions for avoiding these problems in the future. Among many observations, this book points out:

- The problems of using consumer-goods branding techniques in healthcare

- The ways that illness changes how we define ourselves and make brand choices

- The pervasive fallacy that doctors aren't influenced by healthcare marketing

- The enlightening power of branding or rebranding illnesses to defuse their stigma

Bringing over 30 years of expertise to bear, Vince Parry has written nothing less than the definitive book on healthcare branding: what to do and--just as importantly--what NOT to do for anyone involved or interested in an industry that is at the center of our lives.



Binding Type: Paperback
Publisher: Parry Branding Group
Published: 12/19/2016
ISBN: 9780997857412
Pages: 284
Weight: 1.13lbs
Size: 9.00h x 6.00w x 0.77d
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SKU: 43205599683

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Love Leigh Angel
Los Angeles, US
★★★★★ 5
BEST PILLOWS EVER!!!
Color: White-cooling Basic, Size: Queen(Pack of 2)
I am very picky with my pillows because I have a bad neck and I can never seem to find a good pillow. But I tried this pillow because it had everything I was looking for and the price was great! You get two of them and they are absolutely awesome.! normally I would need to lay on two pillows to try and get comfortable but with these pillows I just lay on one and I wake up with no neck pain. They really have a nice cooling effect. They actually puff up immediately after opening them. All you have to do is just shake them up and the pillow just puffs straight up.. It comes with extra cushioning if you want it to make it firmer and if you don’t want it as firm as it is, you can actually take some out. It really is such a beautiful pillow. It’s perfect in every way to me being such a picky pillow person. You just lay your head down on it and it forms around your neck and your head and when you get up, it goes right back to its normal form. It doesn’t get flat and I love it. I completely recommend this to anyone who is a person who has a hard time finding a really good pillow.
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Reviewed in the United States on April 12, 2026
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Grantham, US
★★★★★ 5
Top of the line, best pillows Ive ever had
Color: White-cooling Basic, Size: Queen(Pack of 2)
These pillows are top of the line! I bought them in 2024 and they are still fluffy. When they lose a little fluff, you just punch em around a little bit and voila, like new again. They have kept their shape cery well and do great for cooling. I haven't had to add more filling yet either. I just laid my head on one and thought, I need to do a review cause everytime i lay on these pillows its like clouds. My head is heavy and this is relief :-D
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Reviewed in the United States on May 21, 2026
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Chelsea H.
Birmingham, US
★★★★★ 3
Weird smell
Color: White-cooling Basic, Size: Queen(Pack of 2)
The pillows are great for someone looking for something cool and comfortable. We loved them so much that we bought a second pair. However, we were seriously disappointed with the odor of our last purchase. They give off a strong and indescribable chemical/burning plastic smell so nauseating that it’s difficult to sleep with. We’re hoping this issue will resolve with a couple more washes of the pillow cases, but am worried the source is the stuffing itself.
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Reviewed in the United States on May 28, 2026
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Ken Hill
Cuba, US
★★★★★ 5
helped treat my sore neck
Color: White-cooling Basic, Size: Camping Pillow(Pack of 1)
This pillow — after dialing in the right amount of shredded foam — has greatly helped my sore neck. Initially, I had to remove some foam. Then I gradually added foam until it reached optimum comfort and support. It is also CPAP-friendly — especially when I position my head near the pillow's edge. (I am a left-side sleeper.) I like the travel size because I use a bulky hugging pillow to ease stress on my shoulder and elbow. That makes my side of the bed feel cramped if using a larger head pillow. A smaller pillow is easy to flip end-to-end in the middle of the night. I have spent lots of money on pillows over the years, but this is the best I've ever had for relieving [1] neck pain and [2] CPAP mask seal problems. Very comfortable, supportive, and affordable. I did not notice any unpleasant smell — and I am usually sensitive to that kind of thing. Would highly recommend.
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Reviewed in the United States on May 7, 2026
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Molly Farrell
Alexandria, US
★★★★★ 5
Love them!
Color: White-cooling Basic, Size: Queen(Pack of 2)
Love them! After 10 years with our MyPillows, they finally lost their fluff. The reviews I read of the MyPillows of today were not good; they didn’t have as much filling as they used to. These pillows remind me of how fluffy our new MyPillows were 10 years ago!! You sink right into them and can mush them however and they stay. These are way cheaper than the Coop and it’s the same concept; add or remove the filling as needed. The cooling side is a huge plus too! You won’t be disappointed with these pillows!
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Reviewed in the United States on May 22, 2026

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