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Basic of Research For Media And Communications | Dr Haseeb Ur RehmanEffective communication is an essential part of our daily lives, whether we are communicating with our friends, colleagues, or even strangers. It is a process that enables us to exchange information, ideas, and thoughts with others. In the context of mass communication, the significance of effective communication increases manifold. Mass communication has become an integral part of our lives, and it is impossible to imagine a world without it. From
Effective communication is an essential part of our daily lives, whether we are communicating with our friends, colleagues, or even strangers. It is a process that enables us to exchange information, ideas, and thoughts with others. In the context of mass communication, the significance of effective communication increases manifold. Mass communication has become an integral part of our lives, and it is impossible to imagine a world without it. From newspapers to social media, television to radio, mass communication has become an essential tool for disseminating information and shaping public opinion.
However, effective communication is not as simple as it seems. There are several factors that influence the effectiveness of communication, such as the sender's credibility, the message's clarity, the medium used, the receiver's interpretation, and the context in which the message is conveyed. Communication research aims to study these factors and identify the best practices for effective communication.
This book is a comprehensive guide to the basics of research methods in mass communication, for which Dr. Haseeb ur Rahman deserves special commendation, indeed. It is designed to provide an overview of the fundamental concepts and theories that underpin communication research, as well as the various methodologies and tools used in conducting research. The book covers a wide range of topics, including scientific enquiry, steps in research, definitions of key terms, types of research, research approaches, inductive and deductive research, conceptualization and operationalization of variables, issues related to reliability and validity, scales of measurement, different types of statistics involved in testing hypothesis like ANOVA, F-Test, factorial analysis, sampling techniques, qualitative research methods, and proposal writing.
One of the primary goals of the book is to help readers develop a critical and analytical approach to communication research. The book emphasizes the importance of scientific enquiry and the need to use evidence-based methods to study communication. It also provides a detailed overview of the different types of research, their strengths and weaknesses, and the appropriate situations in which to use them. The book covers both quantitative and qualitative research methods, providing readers with a comprehensive understanding of the different approaches to communication research.
Another essential aspect of the book is its focus on practical applications. The book provides numerous examples of how communication research can be used to address real-world problems and improve communication practices. It also includes several case studies that illustrate how communication research has been used in various fields, such as journalism, public relations, advertising, and media studies.
The book is written in an accessible and engaging style, making it suitable for students and researchers with varying levels of experience in communication research. It is also designed to be used as a reference guide, with each section providing a concise summary of the key concepts and methodologies covered.
In summary, this book is a comprehensive guide to the basics of research methods in mass communication. It provides readers with a thorough understanding of the different approaches to communication research, the tools and methodologies used in conducting research, and their practical applications. The book is an essential resource for students and researchers in the field of mass communication, as well as professionals looking to improve their communication practices.
Pages 192
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Great Room Divider
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This product is a great room divider that decent quality and worth the price tag. The look is sleek and fits seamlessly into any room without complaint. The assembly was easy to follow and the quality is long lasting. Not only that, I need it as my sons share a room and we’re looking for some privacy. The divider is able to extend across a decently large area really divide the room as it has 4 panels. Overall, this is a great product for its cost and if your looking for a room divider that’s not too costly, this is the pick.
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Great for creating a workspace
Color: Grey
I needed a room divider that could be easily folded for storing to put behind my chair during my work calls. This works perfectly! Was very easy to put together. Lightweight but sturdy enough that it won’t fall over.
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Reviewed in the United States on February 27, 2026
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Base part of it
Color: Black
Even though I kept this it’s very uncomfortable because of the way the base works . They are very long at the bottom and it’s hard to open and close
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Reviewed in the United States on March 15, 2026
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Great room separator
Color: Black
The panels are much longer than we expected! We only needed 3 of the 4 proivided. It's slightly flimsy, but holds together nicely. The screwdriver that came with did not fit the screws, but luckily we had a Phillips head. It's very lightweight. It is definitely a good value for the money.
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Reviewed in the United States on February 10, 2026
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Never got to try it because it was broken
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Came with a broken piece and is taking forever to get a refund…there wasn’t an option for a replacement
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Reviewed in the United States on March 15, 2026