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Description
Creative Strategy: A Guide for InnovationWilliam Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step by step guide to help individuals and organizations put that same method to work for their own innovations. Duggan's book solves the most important problem of how innovation
William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of "brainstorming"--just tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. That's how innovation really happens. Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as Porter's Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp.Binding Type: Paperback
Publisher: Columbia Business School Publishing
Published: 09/09/2014
ISBN: 9780231160537
Pages: 176
Weight: 0.50lbs
Size: 8.90h x 6.00w x 0.50d
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Works great!!
Scent: Sweet Chamomile, Size: 8oz
I got the Sweet Chamomile scent and it is amazing!! It is a game changer for my active Goldendoodle. It not only keeps her fresh in between baths, but seems to detangle and make brushing go smother with her tight curls. I absolutely love the scent and am not a fan of overly purfymy smells.
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★★★★★ 5
smells amazing
Scent: White Peach, Size: 14oz
smells heavenly and even with my stinky cat, she smelled like this shampoo for a week. It makes me want to bathe her more often despite the hassle just because she smelled so heavenly. She’s a long-haired cat and brushing her after the bath was easy. I’ve never felt her hair be so soft. Since it’s just lil old her getting baths every other month, this shampoo will last me forever.
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Reviewed in the United States on June 2, 2026
★★★★★ 5
Great product
Works good and smells so good
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Gentle cleaning with wonderful scent
The smell is clean, sweet, and fresh. It is a gentle cleanser that I use everyday. The bottle size is convenient and easy to use. The spray bottle holds up well to constant spraying.
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Reviewed in the United States on April 6, 2026
★★★★★ 5
Great smelling product
I’ve used this cleaner throughout the kitchen and bathrooms, and it does an excellent job cutting through everyday messes. The scent is pleasant without being overpowering, and surfaces feel clean without any sticky residue. It’s become one of my go-to household cleaners.
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Reviewed in the United States on June 5, 2026
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