SKU: 90609514998

Testing Business Ideas: A Field Guide for Rapid Experimentation

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Description

Testing Business Ideas: A Field Guide for Rapid ExperimentationA practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the

A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.

Testing Business Ideas uses an engaging 4-color format to:

  • Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
  • Close the knowledge gap between strategy and experimentation/validation
  • Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas

A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.



Binding Type: Paperback
Publisher: Wiley
Published: 11/12/2019
ISBN: 9781119551447
Pages: 368
Weight: 1.90lbs
Size: 7.40h x 9.50w x 0.70d
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SKU: 90609514998

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4.6 ★★★★★
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Ghost Mutt
San Leandro, US
★★★★★ 2
Not that great
Huge "The Simpsons" fan. I watched all the episodes and read a lot of the comics and enjoy most. This one however was quite boring. Turns out I'm just not a big fan of Chief Wiggum. I really enjoyed The "Homer" and "Bart" book. But not this one. Maybe if you love Wiggum you'll love it. If you're not too fond of him then I wouldn't buy it.
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Reviewed in the United States on March 28, 2013
J
Justine
Bozeman, US
★★★★★ 3
Good for my collection.
Format: Hardcover
This was another quick and entertaining read. This instalment wasn't as enjoyable as some of the other books but it was still good. I'm glad to have it in my collection.
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Reviewed in the United States on May 27, 2014
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Verified Purchase
Oj_0
Cuba, US
★★★★★ 5
Great for a Ralph Wiggum fan!
Format: Hardcover
Bought this for a friend for his bday and he loved it. Huge Simpson's fan,favorite character is Ralph, loved how the book was filled with random facts and weird thoughts.
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Reviewed in the United States on January 28, 2020
C
Verified Purchase
Cory L. Dudak
Omaha, US
★★★★★ 5
Funny and unexpected
Format: Hardcover
I bought this book for my girlfriend who is a big Ralph Wiggum fan. When it arrived, I was shocked to see what a thorough exploration of the character it was. I'm not saying it's all canon in terms of the show, as i saw some complaints that there was stuff in this book that wouldn't make sense to the Ralph character (such as his love for Lisa) due to them "breaking up" in a past episode, but come on, that's a hogwash complaint. The whole point of this book is to entertain, and it does so in spades, so it comes highly recommended. And this is coming from a huge 'The Simpsons' fan himself. Oh, and by the way, my girlfriend loved it, too.
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Reviewed in the United States on January 14, 2014
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Verified Purchase
Tee D
New York, US
★★★★★ 5
amazing
Format: Hardcover
i purchased this for my son when he turned 13. He loves the quotes and the book. We both have gotten countless laughs from it. Definitely an excellent purchase.
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Reviewed in the United States on April 30, 2021

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