SKU: 9476705648

Monetizing Innovation: How Smart Companies Design the Product Around the Price

Sale price$24.48 Regular price$27.20
Save 10%

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 15 - Jul 20

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Monetizing Innovation: How Smart Companies Design the Product Around the PriceSurprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial

Surprising rules for successful monetization

Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit.

Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets--or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business.

Monetizing Innovations argues that this is tragic, wasteful, and wrong.

Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat--when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will.

The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book.

A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.



Binding Type: Hardcover
Publisher: Wiley
Published: 05/02/2016
ISBN: 9781119240860
Pages: 256
Weight: 0.90lbs
Size: 9.20h x 6.30w x 0.90d
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 9476705648

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.0 ★★★★★
Based on 1729 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
S
Verified Purchase
Susan75023
Dallas, US
★★★★★ 5
Works great
As a cpap user, this has made the use much more comfortable. Lasts all night and has subtle flavor.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 26, 2026
K
Verified Purchase
KW
Draper, US
★★★★★ 5
Actually helps dry mouth!
I’m giving this product 4.5/5. It works really well for dry mouth during sleep. I recommend starting with 1 tablet and adding a second one only if necessary. (I require 2 tablets at night). This is called “slightly sweet” and is relatively tasteless with a hint of sweetness. During daytime usage, I’ve been using 2 tablets at a time. The only issue I have during the day is that if I can’t drink on a regular basis I get the white coating from the tablets in the corners of my mouth. I do think that this is the next best product to use when taking sips of water isn’t possible. Works as stated and easily adheres to your gum line/partial tooth. I place them in the back of my mouth and they are not noticeable to others. Added bonus, they don’t leave a slimy coating on your teeth the way a mouth rinse does. Product performs better than expected! If you have dry mouth for any reason please consider giving these a try!!! I wish I would have known about them years ago!!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 9, 2023
G
Verified Purchase
GNG
Waukegan, US
★★★★★ 5
Works for dry mouth
Suffer from dry mouth and these disc size tablets stick to my gums, helping keep my mouth moist through the night. Brown side sticks to your gum. Contain xylitol so s little sweet. Dentist recommended them.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 28, 2025
M
Verified Purchase
Mary
Bozeman, US
★★★★★ 4
PRICEY and sometimes don’t stay in place!
These have a wonderful mild flavor, no mint burn, moisten your mouth for several hours, and generally always stay put, in fact if you want it out before fully dissolved, it takes a little effort with your fingernail, because they are supposed to stick and stay in place! ALSO, I DO NOT PUT ON MY GUMLINE LIKE THE INSTRUCTIONS SAY, I STICK ON THE ROOF OF MY MOUTH FOR DISCREET CONFORT!! I really do recommend for DRY MOUTH!! I DO NOT CARE FOR THE SHARP EDGY METAL INDIVIDUAL PACKAGING AT ALL, but the bottle is very pricey!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 30, 2023
K
Verified Purchase
Kirkcooks
Los Angeles, US
★★★★★ 5
Absolutely work!
These are absolutely fantastic. Bygone are the days of sucking on some sugary sweet Candy. Xylo melts stick as they say they do. I have found that they don't stick to artificial teeth as well. They last for hours they're comfortable. The mint ones aren't overpowering. These are a dry mouth blessing. For sure use them at night and during the day.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 16, 2025

recommand products