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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

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The King of Madison Avenue: David Ogilvy and the Making of Modern AdvertisingFrom the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first ever biography traces Ogilvy's remarkable life, from his short lived college education and undercover work during World War II to his many

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint.

The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as:

* "The man in the Hathaway shirt" with his aristocratic eye patch
* "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S.
* Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock."
* "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement.
* And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash."

Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.



Binding Type: Paperback
Publisher: St. Martin's Griffin
Published: 06/08/2010
ISBN: 9780230100367
Pages: 282
Weight: 0.81lbs
Size: 9.26h x 6.30w x 0.85d
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SKU: 98871164427

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Amazon Customer
Battle Creek, US
★★★★★ 3
As advertised, Good Price.
Format: Paperback
As advertised. Good price.
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Reviewed in the United States on April 5, 2025
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jamiem
Lake Worth, US
★★★★★ 5
A must-read for OBE enthusiasts
Format: Paperback
Projection of the Astral Body I recently read The Projection of the Astral Body by Sylvan Muldoon and Hereward Carrington, and it’s a captivating classic! Published in 1929, Muldoon’s firsthand accounts of out-of-body experiences (OBEs) are vivid and pragmatic, detailing his involuntary projections from age 12 and experiments thereafter. His explanations of the astral cord, travel sensations, and the hypnagogic state are clear, avoiding excessive mysticism. Carrington’s scientific editing adds credibility. My only critique: the dated language can be dense, and the small font in some editions strains the eyes. A must-read for OBE enthusiasts
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Reviewed in the United States on August 8, 2025
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James G. Burton III
Lexington, US
★★★★★ 5
Basic Fundamentals of Astral Projection
Format: Paperback
This book is full of great information about Astral Projection that is presented in a straightforward manner. I have read many books and articles about this subject over the past 10 years. Many are full of scraps of insight that are glued together with abundant amounts of repetition and babble. Mr. Sylvan Muldoon, like many of the great occultists from the early 20th century, has created a work that will refresh the weary, "would-be" traveler by keeping his explanations short and concise. His theory on the astral body being ruled by the subconscious conveys why auto-suggestion is extremely important when attempting separation. He provides the traditional method of maintaining the hypnagogic state via the raised forearm of which Robert Monroe echoes in his own exercises 40 years later. His "Dream True" method is unique to any of the techniques that I have read about in the past. I cannot recommend this book enough for anyone who is attempting the art of Astral Projection.
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Reviewed in the United States on June 1, 2013
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Austin Farmer
Grantham, US
★★★★★ 5
Good book, quite through
This was quite an in depth analysis on the subject which the author writes from his own experiences, and it seems quite obvious that he is not making any of it up. His explanations can be tedious at times, but this is in an effort to present the information as scientifically as possible, trying to answer any and all doubts and questions that would arise to the skeptical minded person. If you are interested in astral projection, I have never read a more revealing book on the subject.
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JL Populist
Phoenix, US
★★★★★ 4
Astral Projection From A Century Ago
Format: Kindle
This book is roughly a century old. With that comes a slightly different language but not one too difficult to follow. Some of the things that stuck out for me were: * The astral cable or “silver cord.” * The subjects of possession and the demonic. * The detailed suggestions for astral projection. This book could have used some editing ( there is the occasional “I” out of place) in spots but it remains very readable and helpful for understanding what astral projection is and different facets of it.
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Reviewed in the United States on November 30, 2025

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