SKU: 66953172677

Sony XR-55X90L 54.6" Smart LED-LCD TV 2023 - 4K UHDTV - Dark Silver

Sale price$441.13 Regular price$490.14
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Description

Sony XR-55X90L 54.6" Smart LED-LCD TV 2023 - 4K UHDTV - Dark SilverExperience cinema grade brightness, piercing contrast, and lifelike realism with the Sony XR 55X90L. This 54. 6 inch smart LED LCD television from the 2023 lineup delivers stunning 4K Ultra HD visuals powered by the Cognitive Processor XR and a Full Array LED backlight for uniform brightness and deep blacks. Designed to place you at the center of every scene, it combines precise color, remarkable detail, and immersive sound in a sleek, modern chassis.

Experience cinema-grade brightness, piercing contrast, and lifelike realism with the Sony XR-55X90L. This 54.6-inch smart LED-LCD television from the 2023 lineup delivers stunning 4K Ultra HD visuals powered by the Cognitive Processor XR™ and a Full-Array LED backlight for uniform brightness and deep blacks. Designed to place you at the center of every scene, it combines precise color, remarkable detail, and immersive sound in a sleek, modern chassis. Whether you’re streaming the latest series, watching high-octane sports, or gaming at high frame rates, the XR-55X90L brings every moment to life with clarity, depth, and a sense of realism that rivals the cinema.

  • Picture perfected by the Cognitive Processor XR: The television analyzes each scene with human-like intelligence, cross-analyzing color, contrast, brightness, and detail to deliver more natural hues and a believable sense of depth. This processor-tuned processing yields picture quality that remains faithful to the creator’s intent, even in HDR content.
  • Full-Array LED backlight with local dimming: A meticulously designed backlight system controls brightness across many zones, delivering bright highlights without blooming and deep, consistent blacks. The result is a more realistic picture with exceptional contrast and clarity across the entire screen.
  • Sound that moves with the action: Acoustic Multi-Audio with Sound Positioning Tweeters works in harmony with the main speaker array to place sound precisely where it happens on screen, creating a convincing, theater-like audio experience that matches the visuals.
  • Smart TV powered by Google TV: Enjoy a streamlined streaming experience with Google TV, including hands-free voice search, personalized recommendations, and built-in Chromecast for easy casting from mobile devices. A vast library of apps and services ensures you have your favorites at your fingertips.
  • Modern design for any space: A refined dark silver finish, slim bezels, and flexible mounting options. Whether you choose a tabletop stand or a wall-mount setup, this TV blends seamlessly with contemporary living rooms while delivering impressive performance.

Technical Details of Sony XR-55X90L

  • Display: 54.6" (approximately 55") LED-LCD with Full-Array backlight and local dimming for enhanced contrast and consistent brightness.
  • Resolution: 4K Ultra HD (3840 x 2160) for sharp, lifelike images across the entire screen.
  • Processor: Cognitive Processor XR delivers intelligent scene analysis and depth-aware rendering for more natural color and perceived realism.
  • HDR support: Compatible with HDR formats such as HDR10 and HLG to reproduce a broad range of brightness and color in compatible content.
  • Picture technology: XR-wide color gamut and advanced upscaling to elevate non-4K content to near-4K quality.
  • Sound: Acoustic Multi-Audio with Sound Positioning Tweeters provides synchronized, on-screen-audio accuracy that aligns with the action.
  • Smart platform: Google TV with built-in apps, voice control, and personalized recommendations for a rich streaming experience.
  • Connectivity: Wi‑Fi, Bluetooth, and Ethernet connectivity; multiple HDMI inputs suitable for game consoles, streaming boxes, and home theater devices.
  • Gaming and motion: High refresh rate and motion processing to deliver smooth gameplay and rapid action scenes with minimal blur.
  • Design and mounting: Sleek dark silver chassis with a slim profile and versatile mounting options for wall or stand installation.

how to install Sony XR-55X90L

  • Unbox and inspect: Carefully remove the XR-55X90L from its packaging, ensuring you have all included components such as the power cable, stand (if applicable), screws, and user manual.
  • Choose placement: Decide between stand installation or wall mounting. If using the stand, align and secure the stand plates to the bottom of the TV with the supplied screws. For wall mounting, ensure you have a compatible VESA wall mount and a sturdy mounting surface.
  • Attach the stand (if used): Position the TV upright on a stable, level surface and attach the stand according to the instruction manual, tightening screws securely without over-torquing.
  • Connect cables: Connect power, HDMI devices (game console, Blu-ray player, streaming device), and any external speakers or soundbars. If using a sound system, connect via HDMI eARC/ARC or optical as available.
  • Power up and set up: Turn on the TV and follow the on-screen prompts to connect to Wi-Fi, sign in with or create a Google account, and customize your preferences. Run automatic updates to ensure you have the latest firmware and features.
  • Calibrate and optimize: Use the picture and sound settings to tailor brightness, contrast, color, and motion to your room. If you have a home theater setup, enable any relevant enhancements for the best gaming, streaming, and viewing experience.
  • Test and enjoy: Open a favorite streaming app, try a high-dynamic-range program, and play a game to experience the TV’s immersive visuals and synchronized audio.

Frequently asked questions

  • Q: Is the Sony XR-55X90L a 4K Ultra HD TV?
    A: Yes. It delivers 4K Ultra HD resolution with enhanced color, brightness, and detail, especially when paired with HDR content.
  • Q: What smart platform does this TV use?
    A: It runs on Google TV, offering a broad app library, voice search, and built-in Chromecast for easy streaming from mobile devices.
  • Q: Does it support high-refresh gaming?
    A: The XR-55X90L features a high refresh rate and motion processing designed to provide smooth visuals for fast-paced gaming.
  • Q: What audio features help with immersive sound?
    A: Acoustic Multi-Audio with Sound Positioning Tweeters integrates with the main speakers to place sound effects and dialogue where they appear on screen, enhancing immersion.
  • Q: How should I mount this TV?
    A: It supports both a stable stand setup and compatible wall mounting using a VESA pattern. Check the included wall-mount instructions and your space for best results.
  • Q: Can I stream 4K content directly on this TV?
    A: Absolutely. With Google TV and a robust app ecosystem, you can access and stream a wide variety of 4K content from supported services.
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 66953172677

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4.4 ★★★★★
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K
Verified Purchase
Kindle Customer
New York, US
★★★★★ 5
Lathers great in a small amount!
Scent: Bergamot, Size: 16 Fl Oz (Pack of 1), Scent: Bergamot, Size: 16 Fl Oz (Pack of 1)
Lathers great for a small amount! A fair price for the amount and rich content. I just bought, used and love it. Definitely will purchase again. I love the sophisticated yet sensible smell doesn't overpower. In my perception it is a unisex scent as I am a woman and bought for myself.
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Reviewed in the United States on May 28, 2026
M
Verified Purchase
Minh Ngo
Birmingham, US
★★★★★ 5
My favorite body wash
Scent: Bergamot, Size: 16 Fl Oz (Pack of 1), Scent: Bergamot, Size: 16 Fl Oz (Pack of 1)
My go to body wash, you just get so much for the price and it lasts forever! The smell itself is also very relaxing after a long day. It also lathers quite nicely and does it's job well, would definitely recommend
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Reviewed in the United States on April 13, 2026
J
Verified Purchase
JP De Oliveira Estêvão
Los Angeles, US
★★★★★ 5
Smells Like You Have Your Life Together
Scent: Bergamot, Size: 16 Fl Oz (Pack of 1)
Cremo Body Wash with Italian Bergamot, Neroli Blossom, and Fresh Vetiver smells far more expensive than it has any right to. The scent hits that sweet spot between fresh and refined. The bergamot gives it a clean citrus lift, the neroli adds a smooth floral edge, and the vetiver grounds it with a subtle, masculine depth that does not scream but absolutely speaks. The lather is rich and concentrated, so you only need a small amount. It feels more like something you would find in a boutique hotel than on a regular store shelf. The fragrance lingers just enough to be noticed without overpowering your cologne or filling the entire room. If you want to step out of the shower smelling like competence and quiet confidence, this one delivers. It is polished without trying too hard, and it makes everyday showers feel slightly upgraded.
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Reviewed in the United States on February 28, 2026
C
Verified Purchase
Christopher McMakin
Port Orchard, US
★★★★★ 5
A major upgrade from standard drugstore brands—sophisticated scent & better lather.
I have been a long-time user of standard body washes (think Old Spice, Axe, or Dove Men), but I kept seeing hype about Cremo and decided to see if it was worth the slightly higher price tag. After using the 32oz Spice & Black Vanilla for a week, I can confidently say this is a massive upgrade for your shower routine. ​Here is how it stacks up against the typical grocery store brands: ​1. The Scent is on another level: Most cheaper washes smell like generic "Sport" or "Ocean" cologne. This scent is much more complex and earthy. ​Top Notes: It starts with a sharp, spicy kick (that's the cardamom). ​Finish: It settles into a smooth, warm vanilla and tobacco scent. It smells more like a high-end department store fragrance than a soap. ​Staying Power: The scent actually lingers. If you shower in the morning, you will still catch subtle hints of the warm spices for a few hours, which pairs really well with woody colognes. ​2. Performance & Feel: The consistency is thicker than what I'm used to. You only need one solid pump to get a rich lather with a loofah. Crucially, it rinses clean without leaving that "squeaky" residue that dries out your skin, but it also doesn't leave a slick oily film like some ultra-moisturizing washes do. It hits a perfect balance. ​3. Value: The 32oz bottle is substantial. Because the gel is concentrated, I expect this bottle to last 3-4 months easily, making the cost per ounce very reasonable compared to buying smaller bottles of cheaper stuff every few weeks. ​Pros: ​Sophisticated, "grown-up" scent profile. ​High-quality pump (sturdy, doesn't clog). ​Non-drying formula is great for colder months. ​Cons: ​Potency: The scent is strong. If you are sensitive to fragrance or prefer unscented products, this might be overwhelming. The bathroom will smell like it for a good 20 minutes after you're done (which I enjoy, but keep it in mind). ​Verdict: This bridges the gap between basic hygiene and luxury grooming. If you are tired of smelling like "Blue Sport" and want something warmer and more refined for the fall/winter, this is absolutely worth the switch.
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Reviewed in the United States on November 26, 2025
D
Verified Purchase
Dan Sungail
Draper, US
★★★★★ 5
It smells as good as my cologne.
I never go out without a shot of Guerlain L'Homme Idéal L'Intense cologne. Guerlain does not offer a layered line of products with similar scents. I wanted a deodorant and body wash to match. None of the Old Spice scents came close. Axe Oud Wood & Dark Vanilla antiperspirant has more vanilla and is a bit subdued but works. Finding a body wash was harder. Cremo Spice & Black Vanilla Body Wash sounded promising, but I was apprehensive about its scent including tobacco. I did not want to smell like an ashtray. But when I opened the bottle, I was met with a surprising scent from the past. I immediately recognized it as premium Danish pipe tobacco. Most people do not recognize this aromatic scent as coming from tobacco at all. In fact, it smells more like fresh cured tobacco itself, not its smoke. This adds a very pleasant and masculine smell to the body wash on top of the spice, wood, and vanilla scent I was searching for. The scent only lasts a few hours after you rinse off. One push on the dispenser puts enough soap on a shower loofah to wash your whole body. I do not rinse off my loofah; I squeeze the soap out of it to wash my face, then I place it back in its tray next to the bottle. The scent of the remaining soap acts like incense until my next shower. I was also pleasantly surprised to find that this body soap has a rich lather and cleans as well as advertised. I had forgotten the reason I bought the body soap until I used it.
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Reviewed in the United States on February 27, 2026

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